Public Relations Executive with  professional experience in all areas of public relations. Extensive background in business-to-consumer and business-to-business communications. Special skills in media/analyst relations. Takes the initiative to identify, strategize and capitalize on current events, holidays and other opportunities.

                                                                                            PROFESSIONAL EXPERIENCE

Arlene Howard Public Relations                                                                     2009 to present

Public Relations Executive

• Developed and executed broadcast, print, and online media campaigns to garner publicity for health and wellness clients

Women Business Magazine                                                                              2007-2008

Contributing Writer

•   Drafted cover features and columns for monthly publication

Los Angeles Unified School District                                                              2001-2004

• Substitute Teacher, grades K-8    

Volunteer Corpus Christi Church and School, Los Angeles, CA             1995-2000

Board of Directors, Public Relations Chair

• Garnered publicity for fund-raisers, outreach programs and events to increase awareness of church and school’s active role in community. Public relations efforts credited with increasing donations and attendance at annual fund raiser over 250%.

Keefer Public Relations Consultant___________________            _1992-2009

• Full-service public relations consultant specializing in real estate, health and wellness, beauty, technology, financial and not-for-profit industries.

 

CAPABILITIES

• Conceived and implemented media campaign project to promote a breakthrough non-invasive product for facial rejuvenation, and fat and cellulite reduction.  Publicity in Los Angeles print and broadcast outlets including Los Angeles Times, KABC, KNBC and Los Angeles Business Journal served to increase medical practice patient load over 15% in three month period.
•  Obtained local, national and international coverage in outlets including ABC News, CBS Nightly News, Access Hollywood, BBC, London Daily Telegraph, Grazia Magazine and others for addiction recovery center.
• Garnered local and national broadcast coverage with KNBC, Fox News, The Early Show and The Doctors for cosmetic surgeon's medical procedures including Botox for headaches and injectable facelifts.
• Designed media campaign to promote new swimming pool safety product. Product featured on  Today Show, syndicated and local news shows, and twelve national radio shows.
• Created press campaign for start-up commercial real estate lender.  In a six month period company covered byBusiness Week, Wall Street Journal and Los Angeles Business Journal.  Feature articles appeared in Crittenden Research, Scotsmens Guide, California Brokers, California Real Estate Journal and other top tier trade magazines.  CEO interviewed by ationally syndicated radio shows including Financial Lifeline, Money Matters, Senior Dollars, RocknRoll Real Estate and Realty Times.
• Planned and implemented groundbreaking ceremony for $750 million master planned community in Oxnard.  Successful event attended by key political and civic leaders.  Event covered by NBC News, Fox News and local radio news programs; as well as Los Angeles Times, Ventura County Star and community newspapers.
• Orchestrated festive ground breaking ceremonies and grand openings throughout Southern California for real estate developer, gaining extensive newspaper and broadcast coverage, and building goodwill.  Events covered by Riverside Press Enterprise, North County Times, and Ventura County Star.  Visibility from local coverage of each event increased investments by 40% over two year period.
• To celebrate charity’s anniversary (The Sycamores), conceived and produced a tree-planting ceremony and reception.  Following the planting of the Sycamore tree, a Certificate of Commendation and Proclamation by the governor was presented. Ceremony covered by KTLA News, KCAL News and Pasadena Star News. Annual donations increased 140% over the three-year public relations campaign.
• Obtained local and national broadcast coverage for new book by sports performance psychologist.  Coverage included ESPN, ABC 10 News, and NBC San Diego.
• Implemented media campaign for book on how Marilyn Monroe’s psychiatric condition led to her death.  Author appeared on Good Morning Arizona, ABC, Chicago Sun Times, Orange County Register and a number of blogs.
• Worked with startup manufacturer of computers to strategize and organize new product announcement. Coverage included lead and cover stories in top technology and business publications. Continued to publicize new technology, laying the groundwork for a successful IPO. 
• Consulted with start-up manufacturer of servers. Planned strategy and executed press campaigns for several product introductions.  Credited by client for stimulating 90% of new sales and positioning company for eventual acquisition.
• Organized reception and press conference in Dallas for announcement/demonstration of mobile wireless unit for first responders.   Event attended and covered by Fox 4, NBC, CBS, KTVT 11, the city’s top two daily newspapers and several weekly publications.
• Provided strategic counsel for computer leasing company.  Obtained coverage in military, accounting, trade and business publications on benefits of leasing versus purchasing computers.  In downturn economic climate, credited with contributing to a 10% revenue increase following 6% reduction the previous year.

     CERTIFICATES & LICENSES     

• California Real Estate Sales License
• CBEST (California Basic Educational Skills) Certificate

EDUCATION

• University of California, Los Angeles--Bachelor’s Degree, English