Public Relations Executive with 20 years professional experience in all areas of public relations. Extensive background in business-to-consumer and business-to-business communications. Special skills in media/analyst relations. Takes the initiative to identify, strategize and capitalize on current events, holidays and other opportunities.
PROFESSIONAL EXPERIENCE
Keefer Public Relations Marina Del Rey, CA 1990-Present
Full-service public relations consultant specializing in media relations for technology, financial, medical, consumer, real estate, book publishing and not-for-profit industries.
- Worked with startup manufacturer of desktop computers to strategize and organize new product announcement product. Coverage included lead and cover stories in top technology and business publications. Continued to publicize new technology, laying the groundwork for a successful IPO.
- Consulted with start-up manufacturer of servers. Planned strategy and executed press campaigns for several product introductions. Credited by client for stimulating 90% of new sales and positioning company for eventual acquisition.
- Organized reception and press conference in Dallas for announcement/demonstration of mobile wireless unit for first responders. Event attended and covered by Fox 4, NBC, CBS, KTVT 11, the city’s top two daily newspapers and several weekly publications.
- Designed media campaign to promote new swimming pool safety product. Product featured on Today Show, syndicated and local news shows, and twelve national radio shows.
- Implemented print and broadcast media campaign for announcement of new online resource for mothers to connect with other mothers in their cities. Coverage included syndicated national television news, radio as well as national parenting publications.
- Created press campaign for start-up commercial real estate lender. In a six month period company covered byBusiness Week, Wall Street Journal and Los Angeles Business Journal. Feature articles appered in Crittenden Research, Scotsmens Guide, California Brokers, California Real Estate Journal and other top tier trade magazines. CEO interviewed by California and nationally syndicated radio shows including Financial Lifeline, Money Matters, Senior Dollars, RocknRoll Real Estate and Realty Times.
- Planned and implemented groundbreaking ceremony for $750 million master planned community in Oxnard. Successful event attended by key political and civic leaders. Event covered by NBC News, Fox News and local radio news programs; as well as Los Angeles Times, Ventura County Star, and community newspapers.
- Orchestrated festive ground breaking ceremonies and grand openings throughout Southern California for real estate developer, gaining extensive newspaper and broadcast coverage, and building goodwill. Events covered by Riverside Press Enterprise, North County Times, and Ventura County Star. Visibility from local coverage of each event increased investments by 40% over two year period.
- To celebrate charity’s 90th anniversary (The Sycamores), conceived and produced a tree-planting ceremony and reception. Following the planting of the Sycamore tree, a Certificate of Commendation and Proclamation by the governor was presented. Ceremony covered by KTLA News, KCAL News and Pasadena Star News. Annual donations increased 140% over the three-year campaign.
- As a fund raising effort for charitable organization, organized first annual Pasadena town fair featuring bands, rides, food and novelty entertainment. Extensive coverage before in after event in the Pasadena Star News as well as the Glendale News Press and a number of local community newspapers.
- Obtained local and national broadcast coverage for new book by sports performance psychologist. Coverage included ESPN, ABC 10 News, and NBC San Diego.
- Implemented media campaign for book on how Marilyn Monroe’s psychiatric condition led to her death. Author appeared on Good Morning Arizona, ABC, Chicago Sun Times, Orange County Register and a number of blogs.
- Provided strategic counsel for computer leasing company. Obtained coverage in military, accounting, trade and business publications on benefits of leasing versus purchasing computers. In downturn economic climate, credited with contributing to a 10% revenue increase following 6% reduction the previous year.
- Conceived and implemented media campaign project to promote a breakthrough non-invasive beauty/medical product for facial rejuvenation, and fat and cellulite reduction. Publicity in Los Angeles print and broadcast outlets served to increase medical practice patient load 15%.
Women Business Magazine 2007-2008
Contributing Writer
- Drafted cover features and columns for monthly publication
Simon Public Relations Los Angeles, CA_____________1985-1989 Account Executive
- Supervised account teams serving clients such as Lear Siegler, TRW and Hewlett Packard.
University of Southern California Los Angeles, CA 1984-1985 Writer and Event Planner, Academic Relations Department
- Interviewed subjects and wrote special interest articles for faculty newspaper. Assisted with layout and production
- Assisted director in planning and orchestrating university events
Los Angeles Unified School District 2001-2004
- Substitute Teacher, grades K-8
Corpus Christi Church and School, Los Angeles, CA 1995-2000
Board of Directors, Public Relations Chair
CERTIFICATES & LICENSES
- California Real Estate Sales License
- CBEST (California Basic Educational Skills) Certificate
EDUCATION
- University of California, Los Angeles--Bachelor’s Degree, English
