Press Releases

KEEFER PUBLIC RELATIONS ADDS REAL ESTATE LENDING COMPANY TO CLIENT ROSTER

KeeferPR — 2009-06-30T00:00:00-07:00

KeeferPR News - October 4, 2009

Keefer Public Relations announced that a Los Angeles-based commercial real estate lending company has been added to the firm�s roster of clients.

KEEFER PUBLIC RELATIONS ADDS REAL ESTATE DEVELOPMENT COMPANY TO CLIENT PORTFOLIO

KeeferPR — 2009-06-18T00:00:00-07:00

KeeferPR News - October 8, 2009

Keefer Public Relations, specialists in business to business and business to consumer public relations for real estate, technology, nonprofit and other industries, has added a real estate develop ment firm to its growing client portfolio.

KEEFER PUBLIC RELATIONS ADDS NEW TECHNOLOGY CLIENT

KeeferPR — 2009-06-16T00:00:00-07:00

KeeferPR News - October 6, 2009

Keefer PR announced the addition of Tucan Technologies to its client roster. We believe a public relations campaign is a cost-effective way to keep our company in front of our customers, said a Tucan spokesperson. Studies show that positive editorial coverage generates up to nine times more visibility than advertising, said KeeferPR.

Word of Mouth The Most Influential Source When Buying Services; Keefer Public Relations Gets Buzz Going

KeeferPR — 2009-06-10T00:00:00-07:00

KeeferPR News - June 10, 2009

If you build it will they come? Not necessarily. Over 90 percent of consumers site word of mouth as the most influential source of information when buying products or services. To get the buzz going, a public relations program that incorporates traditional and online platforms can get the highest ROI, according to Keefer Public Relations founder.

Increase Web Site Traffic With Optimized Press Releases

KeeferPR — 2009-05-22T00:00:00-07:00

KeeferPR News - May 22, 2009

The most effective public relations campaigns include both online and traditional media. Regular and frequent dissemination of press releases that are optimized with relevant key words are a great way to communicate news and increase web site traffic.

Cost-Effective Ways to Increase Sales and Web Traffic

KeeferPR — 2009-04-27T00:00:00-07:00

KeeferPR News - April 27, 2009

Business owners looking for cost effective ways to bring in new customers, garner more web traffic, and increase sales should consider implementing a public relations program. Studies show that positive editorial coverage generates up to nine times more visibility than paid advertising, explained Christine Keefer Soderbergh of Keefer Public Relations, a boutique agency specializing in real estate, technology, non-profit, financial and other industries. Public relations has more impact than other marketing methods because it carries an implied third party endorsement. Reading, seeing or hearing editorial coverage creates a credibility factor unmatched by other promotional strategies at considerably less cost.

Public Relations Tips For Media Placement

KeeferPR — 2009-04-23T00:00:00-07:00

KeeferPR News - October 8, 2009

As a result of the economic downturn many businesses are cutting marketing budgets. Although it may seem counter-intuitive, now is the time to put more effort into promoting your business. Not only will this keep you in front of your audience, it will ensure that, when the economy turns around and your competition ramps up its marketing efforts, your organization will be ahead of the game. No budget to initiate a public relations campaign? Here are a few tips to facilitate pitching and placing news, articles and story ideas.

� Whenever possible, capitalize on current events. This makes your input timely and more relevant.

� Ascertain the audience. A technology publication will not be interested in a story idea about fixing credit.

� Become familiar with the outlet. If it is a print publication look at the type of articles, columns and features published. The same goes for bloggers. If it is a radio or television show, check if they use guests and what is the focus. Do they cover books, real estate, personal finance, consumer topics?

� Look at the editorial calendar. Almost all print media have editorial calendars which are listings of topics they plan to cover throughout the year. These can generally be found on the web site on the advertisement or editorial pages. Following editorial calendars makes pitching easier.

Lead Times. Find out what the lead time is for a publication so that you know how far in advance the editorial department works on a story. Lead times are typically three to five months in advance for a monthly publication; one to three weeks for a weekly publication and daily for dailies.

Public Relations Garners Implied Third Party Endorsements in Media

KeeferPR — 2009-04-21T00:00:00-07:00

KeeferPR News - April 21, 2009

When a public relations campaign results in a product or service being mentioned favorably in the editorial segment of a media outlet, that mention is an implied third party endorsement. This type of recognition can only be accomplished through public relations.