Increase Web Site Traffic With Optimized Press Releases

05/22/2009

The most effective public relations campaigns today include both online and traditional media. With 75% of public going online to research products and services prior to purchasing, a public relations firm with solid media relations capabilities that understands how to secure coverage online as well as in the print and broadcast media will get your phone ringing and drive traffic to your web site.

Press releases are an essential element of any public relations program. Press releases not only provide a substantial amount of content to news search engines but they can also rank high in standard search engines like Google or Yahoo.

Optimizing press releases, by placing relevant keywords throughout the releases, makes them easier to find in online searches performed by your target audience. Regular and frequent dissemination of press releases that are optimized for a specific audience are a great way to communicate news and increase web site traffic.  

Whether you are looking for business to business or business to consumer support, look for a public relations firm, such as Keefer Public Relations, with the knowledge to leverage the power of exposure on the web with traditional media visibility. This will help ensure that you garner the most visibility thereby positively impacting your company’s bottom line.

Headquartered in Marina Del Rey, California, Keefer Public Relations services clients in industries including technology, finance, real estate, automotive, non-profit, retail, healthcare, and others.