Media Campaigns

  • The following are samples of media campaigns:

 

  • Consulted with start-up manufacturer/distributor of multi-processor systems.  Designed and executed press campaign that was credited by the client for stimulating 90% of new sales and positioning company for eventual acquisition.

 

  • Worked with startup, Convergent Technologies, on media campaign to publicize new technology. Extensive coverage in business and trade publications helped lay the groundwork for a successful IPO.

 

  • Created press campaign for start-up commercial real estate lender to attract investors.  Coverage included Business Week, Los Angeles Business Journal, Real Estate Finance and Investment and Crittenden Research, as well as real estate trade media and nationally syndicated radio shows such as Financial Lifeline, Money Matters, Senior Dollars, RocknRoll Real Estate andRealty Times.

 

  • Designed and implemented media campaign to promote child safety products. Summer safety segment appeared on the Today Show and twelve national radio shows.

 

  • Implemented print and broadcast media campaign for new online resource for mothers to connect with other mothers in their cities.  Coverage included two Fox News segments as well as national parenting publications.

 

  • Publicity in print and broadcast outlets resulted in a 15% increase in patient load as a result of media campaign to promote a breakthrough non-invasive beauty medical procedure.

 

  •  Managed media campaign for new book on Marilyn Monroe's psychiatric condition.  Author appeared on Good Morning Arizona and ABC news.  Print and online coverage included Chicago Sun Times, Orange County Register and a number of blogs.